Retail is a significant driver of economic value and employment in Europe. The retail sector, particularly brick-and-mortar retailers, faces a number of structural challenges. China's retail sector is also in the middle of fundamental shifts around how and where people buy things. In the world's second-largest economy, e-Commerce's influence has been particularly profound, with almost a quarter of retail sales made online. However, China's brick-and-mortar retailers are fighting back, with their own playbook. "New Retail” is an efficiency-driven set of tactics, aimed at stemming storefront retail's malaise. Michael Norris, an expert on New Retail, will share what's driving New Retail, what it looks like in practice, and how it might be applied in European contexts.

Programme

7:30 – 8:00	Registration & Welcome
8:00 – 8:05	Welcome by Mr. Vincent SUBILIA, Director General at CCIG and Vice-President at Swiss-Chinese Chamber of Commerce, Geneva Chapter
8:05 – 8:10	Brief Contextualization by Mr. Sébastien Aeschbach, CEO at Aeschbach
8:10 – 8:15	Introduction of the speaker by Mr. Nicolas de Toledo, Managing Director at Mosaiq SA
8:15 – 9:10	The New Retail: Insights from China by Mr. Michael Norris, Research & Strategy Manager at ChinaAgency and New Retail Expert at Mosaiq SA
9:10 – 9:30	Discussion and Q/A – Moderated by Sébastien Aeschbach
9:30 – 10:00	Breakfast & Networking

For more information and to register, click here.

Contact
Philippe Nasr, SCCC
022 310 27 10
sccc.ch,admin.geneva

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