In light of the vitality of Swiss - Italian economic relations, the Geneva Chamber of Commerce, Industry and Services (CCIG) is organizing a Market Focus dedicated to bilateral business and cooperation opportunities, in partnership with the Italian Chamber of Commerce for Switzerland (CCIS) and Switzerland Global Enterprise (S-GE).

As a neighbouring country and key economic partner, Italy offers strong potential in innovation, specialized industries, and cross-border collaboration. This event aims to highlight concrete synergies between the two ecosystems and to foster new opportunities for Geneva-based companies.

A special focus will be placed on the Special Economic Zones (SEZs) in the Mezzogiorno, which are emerging as highly attractive destinations for investment. These zones benefit from targeted incentives, improved regulatory frameworks, and strategic positioning, making them genuine hubs of economic opportunity in Southern Italy.

The discussion will then focus on the Puglia Region, one of Southern Europe’s most dynamic economies. Strategically located in the heart of the Mediterranean, Puglia combines a strong business environment with excellent connectivity, making it an increasingly attractive gateway for international investment and trade.

Programme:

11:30	Registration
11:45	Welcome Address Vincent Subilia, Director general, CCIG Fabrizio Macrì, Director general, CCIS
12:00	At the crossroads: Swiss - Italian economic relations - SGE Xavier Cornut, Consultant Europe and CIS, Switzerland Global Enterprise (S-GE)
12:15	Land of opportunities: Specialized Economic Zones in the Mezzogiorno Stefano Ducceschi, Vice Chair of the ZES Commission for Institutional Relations and Foreign Investor Affairs
12:30	Invest in Puglia Puglia Region representative
13:00	Company Spotlight
13:10	Networking Session & Cocktail
14:00	End of the event

Note benne: This is a tentative programme, that will be finetuned.

This event will be held in English.

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N.B. We inform you that photos and/or videos could be taken to immortalise this event. By participating, you authorise the CCIG to use them on different media to promote its activities.