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DESCRIPTION:Swissness is one of the most valuable national assets in the wo
 rld. It adds up to 20% to the price of a product on average\, and up to 50
 % in luxury and watchmaking. Switzerland ranks first globally for reputati
 on\, trust\, and governance. But reputation only tells half the story. Ben
 eath it sits legitimacy: the acceptance that Swiss origin means quality an
 d reliability before the question is even raised. Reputation moves with th
 e news cycle. Legitimacy moves with decades. \n   \n Based on an original 
 study covering 19 countries\, 13 languages\, and 48.8 million data points\
 , we will examine how Swissness is discussed today\, where pressure is bui
 lding\, and what this means for Swiss companies and institutions. We will 
 also introduce practical frameworks for monitoring legitimacy alongside re
 putation\, and for assessing organizational exposure to the forces shaping
  their environment in the years ahead. \n   \n Program :  \n \n \n \n \n 1
 8:00 \n \n \n W elcome reception \n \n \n \n \n 18:30 \n \n \n Welcome  ad
 dress by a CCIG representative \n \n \n \n \n 18:40 \n \n \n Swissness stu
 dy: findings and implications \n \n Lukasz Bochenek\, CEO\, Leidar \n Gill
 es Marchand\, Founder\, legitima \n Hugo Marchand\, Senior Consultant\, Le
 idar & legitima \n \n \n \n \n \n 19:20 \n \n \n Q&A session \n \n \n \n \
 n 19:30 \n \n \n Cocktail networking session \n \n \n \n \n 20:00 \n \n \n
  End of the event \n \n \n \n \n   \n This event will be held in English. 
  \n ----- \n Thank you for choosing environmentally friendly transport opt
 ions. \n  
DTEND:20260603T200000
DTSTAMP:20260514T110813Z
DTSTART:20260603T180000
LOCATION:CCIG\, bd du Théâtre 4\, Genève
SEQUENCE:0
SUMMARY:Beyond Reputation: the Legitimacy of Swissness
UID:05530deb-b350-4f56-9b12-ee47cfde149c
X-ALT-DESC;FMTTYPE=text/html:<p>Swissness is one of the most valuable natio
 nal assets in the world. It adds up to 20% to the price of a product on av
 erage\, and up to 50% in luxury and watchmaking. Switzerland ranks first g
 lobally for reputation\, trust\, and governance. But reputation only tells
  half the story. Beneath it sits legitimacy: the acceptance that Swiss ori
 gin means quality and reliability before the question is even raised. Repu
 tation moves with the news cycle. Legitimacy moves with decades.</p>\n<p>&
 nbsp\;</p>\n<p>Based on an original study covering 19 countries\, 13 langu
 ages\, and 48.8 million data points\, we will examine how Swissness is dis
 cussed today\, where pressure is building\, and what this means for Swiss 
 companies and institutions. We will also introduce practical frameworks fo
 r monitoring legitimacy alongside reputation\, and for assessing organizat
 ional exposure to the forces shaping their environment in the years ahead.
 </p>\n<p>&nbsp\;</p>\n<p>Program :&nbsp\;</p>\n<table class=" sp-table" st
 yle="height: 428px\; width: 932px\;">\n<tbody>\n<tr style="height: 56px\;"
 >\n<td style="height: 56px\; width: 78.3281px\;">\n<p>18:00</p>\n</td>\n<t
 d style="height: 56px\; width: 815.672px\;">\n<p><strong>W<span data-olk-c
 opy-source="MailCompose">elcome reception</span></strong></p>\n</td>\n</tr
 >\n<tr style="height: 78px\;">\n<td style="height: 59px\; width: 78.3281px
 \;">\n<p>18:30</p>\n</td>\n<td style="height: 59px\; width: 815.672px\;">\
 n<p><strong>Welcome</strong><strong> address by a CCIG representative</str
 ong></p>\n</td>\n</tr>\n<tr style="height: 133px\;">\n<td style="width: 78
 .3281px\; height: 133px\;">\n<p>18:40</p>\n</td>\n<td style="width: 815.67
 2px\; height: 133px\;">\n<p><strong>Swissness study: findings and implicat
 ions</strong></p>\n<ul>\n<li>Lukasz Bochenek\, CEO\, Leidar</li>\n<li>Gill
 es Marchand\, Founder\, legitima</li>\n<li>Hugo Marchand\, Senior Consulta
 nt\,&nbsp\;Leidar &amp\; legitima</li>\n</ul>\n</td>\n</tr>\n<tr style="he
 ight: 78px\;">\n<td style="height: 59px\; width: 78.3281px\;">\n<p>19:20</
 p>\n</td>\n<td style="height: 59px\; width: 815.672px\;">\n<p><strong>Q&am
 p\;A session</strong></p>\n</td>\n</tr>\n<tr style="height: 78px\;">\n<td 
 style="height: 65px\; width: 78.3281px\;">\n<p>19:30</p>\n</td>\n<td style
 ="height: 65px\; width: 815.672px\;">\n<p><strong>Cocktail networking sess
 ion</strong></p>\n</td>\n</tr>\n<tr style="height: 56px\;">\n<td style="he
 ight: 56px\; width: 78.3281px\;">\n<p>20:00</p>\n</td>\n<td style="height:
  56px\; width: 815.672px\;">\n<p><strong>End of the event</strong></p>\n</
 td>\n</tr>\n</tbody>\n</table>\n<p>&nbsp\;</p>\n<p><em>This event will be 
 held in English.&nbsp\;</em></p>\n<p>-----</p>\n<p><em>Thank you for choos
 ing environmentally friendly transport options.</em></p>\n<p>&nbsp\;</p>
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