Monday 22 June 2026
12:00 - 14:00
CCIG, bd du Théâtre 4, Genève
Organisation: Permanent Mission of the Republic of Zambia to the United Nations in Geneva and CCIG

Zambia is rapidly emerging as one of Southern Africa’s most promising destinations for trade, business, and investment.

Positioned at the heart of the region, Zambia offers strategic access to a market of over 400 million consumers through regional blocs such as the Common Market for Eastern and Southern Africa (COMESA) and the Southern Africa Development Community (SADC). With a stable political environment, ongoing economic reforms, and abundant natural resources, the country presents a compelling case for investors seeking both growth and resilience in their portfolios.

The participation of the Ambassador of Zambia and officials from the Zambia Development Agency, Ministry of Tourism and Zambia Tourism Agency at the Market focus event will provide insights into opportunities across key sectors such as agriculture, energy, mining, manufacturing, and tourism.

The programme will also feature a Swiss company testimonial on their experience being present in Zambia.

Whether you are looking to expand into new markets, form strategic partnerships, or identify investment-ready ventures, this event provides a unique platform to connect, collaborate, and capitalize on Zambia’s growth story.

Programme:

11:45	Registration
12:00	Welcome Address Vincent Subilia, Director general, CCIG
12:10	Opening Remarks Amb. Eunice M.T Luambia, Ambassador/ Permanent Representative (Geneva)
12:20	Zambia's Macroeconomic Overview Mr. Crucivia Hichikumba, Permanent Secretary (Investment and Industrialisation), Ministry of Commerce, Trade and Industry
12:25	Overview of Investments Mr. Crucivia Hichikumba, Permanent Secretary (Investment and Industrialisation), Ministry of Commerce, Trade and Industry
12:50	Tourism Sector Overview Mrs. Twaambo Muzyamba, Tourism Attache, Embassy of Zambia in Paris
13:15	Company Spotlight Experience Sharing by a Company operating in Zambia Sarel Bicaci, JTI Global Agronomy & ESG Director
13:30	Networking Session & Cocktail
14:15	End of the event

This event will be held in English.

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Thank you for favouring soft mobility for your trips.

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N.B. We inform you that photos and/or videos could be taken to immortalise this event. By participating, you authorise the CCIG to use them on different media to promote its activities.